How to use your L2L Custom Audiences

🎯 We recommend you have more than 1,000 contacts (leads) to create a better audience. If an audience is too small, your ads may not deliver

1. Go to the Ads tab and start creating an ad for Listings, Lading Pages, and PDF Reports as usual.
2. Click the ‘Retarget current leads’ checkbox.

3. Select the name of the Custom Audience you would like to use for retargeting or click OTHER to use other Custom Audiences you may have created within Facebook Ads Manager.

NOTE: If you select OTHER from the dropdown, you will need to type in the name of the audience you already created within Facebook Ads Manager:

4. Finish the ad builder and click “Publish”.