How to create a Lead Form Custom Audience for retargeting

👀 These Custom Audiences will help you retarget people who click your Facebook Lead Ads and either submit or didn’t submit their contact information.

Follow the steps below to create a custom audience:

1. Go to your Audience panel by CLICKING HERE
2. If you already have audiences, click the ‘Create Audience’ dropdown menu and select ‘Custom Audience’.

👀 If you don't have any audiences, you'll see audience creation buttons, rather than dropdowns.

 

3. Choose ‘Lead form’. 
4. In the ‘Include’ field, choose the type of form engagement you want to use.
5. In the ‘Events’ field, select the option that you prefer.
6. Select your Facebook page in the ‘Page’ field and select the Lead Form or Forms you want.
7. Name your audience and click ‘Create Audience’.                                                                         

🎯 NOTE: Facebook will start matching the information from your Lead Forms data with Facebook profiles so that you can create retargeting ads.

CLICK HERE to Create Ads with Your Custom Audiences