Traffic Ads: Custom Ad

You can now create your own custom ads for Facebook & Instagram, to do so follow the steps below:

1. Go to Ads.
2. Click on Create Facebook Ad > Create Custom Ad.
   
   
   
   
3. Add a name to the Campaign.
4. Select Traffic Ad as your marketing objective.
5. Click on 'Create Ad'
   
   

In the Ad Creation section, you need to: 

A) Website

• Website/Landing Page URL: Add the URL you are going to use in your ad
• Call to Action: this is the button that motivates people to click on your ad, you have four different options you can select

B) Ad Copy

• Primary Text: this is the main text in your ad, keep it simple. 
• Headline: it shouldn't be too long, helps you to grab the attention of people.  
• Description: This should be a summary of the service or what you are offering and compliments both the primary text and headline. 
  
  

C) Location

• Target: modify who you want to target in the selected location. 
• Location: Enter the city, county, or region you want to target. Please know per Facebook policies you cannot target Zip Codes.

D) Budget

• Type of budget: you can choose between a lifetime or daily budget, keep in mind if you select daily the ad will try to spend the amount entered in a day. If you select lifetime budget the ad will try to spend the amount entered from the start to the end date. 
• Amount: is the amount of money you want to spend for the ad, the minimum per day is 5 USD, per Facebook suggestions

E) Schedule

• Start Date: this is the date and time the campaign will start in
• End Date: this is the date and time the ad will end. 

F) Change Image / Video

• Allows you to change the media used in your ad, you can select an image or a video from your own library. 
  
  

NOTE: You can now 'Publish' the ad, but If you want to modify more options keep reading below!

G) Retarget past leads to know more about this click here. You can also turn ON the 'Advanced Options' of your ad, in advanced options: 

1. Feel free to enter Real estate-like interests in the Interests section. These can help you to narrow your Target audience.
2. If you have more than one Facebook page, you can change it in the Pages panel
3. You can choose where you want your ads to appear in the Placements section. To know about placements click HERE
4. You can also add a different Country if you are trying to advertise the ad outside of your default country. 
5. Make sure you have your pixel code added
6. Click on Create Ad once you are done. 
   
   
   

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