The goal of the script below is to follow up with leads that are interested in buying in the time frame 6-12 months.
You have years worth of branded pdf guides and other content automatically going to this lead, so they will have many reasons to engage with you starting now, and continuing until they do engage or get removed!
Hi {firstname}, I am calling in regards to {StreetAddress}!
I see that you are looking to buy a new home later this year (or early next year)!
Have you had an opportunity to see {StreetAddress} or would you like a private tour?
Yes / No (respond accordingly….. either way…)
That is awesome! Well, first, welcome to the club! (LISTEN if they start talking....or continue)!
I have some information on the home buying process that even experienced buyers find really useful in helping them avoid problems.
I will send them to you and just let me know if you have any questions on anything!
This is your forever follow-up from Listings-to-Leads or the follow-up from your CRM.
So even if the phone conversation ends here, do not worry! They are just not ready to talk more now. Let your Follow-up do its job for emailing, texting, and further follow-up.
The worst thing you can do is start stressing about past leads....keep moving forward
If they agree and are open to talking more…..
I’d love to hear a little more about your needs. Do you have a few minutes right now?
- Do you have a time frame in mind for buying your home?
- Where are you moving from?
- Is this home for you and your family?
- How many people are in your family?
- What is the description of your ideal property? Bedrooms, baths, ranch/split level/condo?
- What is your budget?
- Do you already have an agent?
- Do you have a lender ready?
- Can I email you some additional properties that match your criteria?
- Is [insert email] still a good way to reach you?
Thank you so much for taking the time out of your day to talk to me!
I’m going to send a few properties to you by [insert date/time].
I’d like to get your thoughts on the first few properties I send you just to make sure we are on the right track so please let me know what you think of them after you review them and we can go from there.
Thank you! I look forward to talking with you soon.