There are different situations when an ad might not be performing, please check the scenarios below and follow the instructions as suggested
Ad not spending money
If your ad has been approved but is not spending money from the budget.
We recommend you delete the ad and create a new one to resolve this issue.
The ad could not be spending money because of a different number of reasons:
- The ad is still in the review stage.
- Spending limit
- Narrow Audience
Ad is disapproved
We recommend you delete this ad and create a new one to resolve this issue. Facebook has a different number of policies, make sure to check the policy Facebook rejected the ad for.
Ad not generating leads
If an ad has not generated any leads in the last 2 days.
We recommend you delete this ad and create a new one to resolve this issue.
- Narrow Audience
- Custom Audience that is too small is used for the ad
- Budget
- Ad set limiting the ad such as placements, interests, and more.
Ad hit the spending limit
If your ad just stopped running due to the spending limit set on your Facebook Ad account.
We recommend you reset or remove the spending limit on your Ad Account to resolve this issue. You can follow the steps here to do that.